Principle enables your analytics to grow business and revenue

Principle helps brands advance their marketing data and leverage insights to improve digital marketing ROI.

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We bridge strategy and action to help your business grow faster

No matter where you are starting from or how advanced your current capabilities are, Principle will empower your business to utilize data for deeper insights and predictive analytics. Our strategy is proven to:

Boost Sales

Increase ROI

Benchmark KPIs

Data Analytics Consulting

Realize the value of your data through Principle’s strategic and technical solutions. Our data consulting services ensure that your business has the right tools and resources to create predictive insights and decision support solutions.  

We Are Tableau Experts

Looking to achieve your business outcomes faster? Tableau analytics software is one of the most powerful tools to generate real-time business intelligence. Tableau connects to virtually any database, allowing you to prep custom data and create unique visualizations for faster decision making.  Check our dashboards on Tableau Public!

Success Story: Analytics Support That Drove 3x Lift In Transactions

Principle’s client had rich offline retail and online e-commerce data, but they wanted to explore ways to identify new marketing tactics and optimize existing digital advertising campaigns using existing data. Principle integrated offline retail’s customer profile with online data by stitching user clicks/touchpoints data to user id. Helping Google Ads acquire a true ROI view of its customers, enabled Google’s machine learning to optimize with more data on the client’s customer profile.  Learn More

Success Story: How Principle increased client’s ROAS by 4x

Descente, one of the largest winter sports apparel brands in Asia partnered with Principle to work on optimizing marketing campaigns through data.  With the goal to improve marketing ROI, Principle optimized the remarketing campaign using Google Smart Shopping Campaign.  Learn More

Digital Marketing & Analytics with Salesforce

Not satisfied with the built-in reports and dashboards in Salesforce? Principle employs experts in Salesforce technology that change the way businesses explore data. Our services enable the visualization of your company’s progress in real-time with powerful charting tools and analytics. And unlike Salesforce native reports, our solutions are designed for analysis of all your data in real-time.  

With CRM + Web Analytics we can truly enable data-driven marketing.  Check out our Success Story where we integrated data across platforms and boosted conversions for our client.

About Principle

As a Google Marketing Platform Partner, Principle has demonstrated the expertise in advanced marketing analytics and the ability to apply these learnings across the funnel to make measurable impacts in our client’s marketing performance.

Our team of 80+ employees includes experts across Analytics, Paid Marketing, SEO, and Data Visualization, which means our clients can truly call themselves “data-driven”.  Check out our voice of the customer survey, our clients are very happy working with us.

Principle Marketing Strategy

Our Culture

We recruit independent professionals who have own personality, an established way of life, a unique skill, and can share our philosophy. With such colleagues, we believe that individuals and companies will grow together and achieve great quality and result in an unseen business world.  Learn more here!

We work with a variety of MarTech platforms

Principle provides analytics that can be customized to your business needs. Since no two businesses are alike, customization is essential. We offer special services to help you create a dashboard that is right for your company while working with multiple data sources and marketing technology platforms.

Marketing Technology Stacks


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Eager to try out Principle data analytics? Contact us today for a free demo.

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