About Principle

Principle is one of the world’s fastest-growing data analytics consulting firms.

Through the power of data, we help businesses of all sizes make better decisions. For the better part of a decade, we have helped global brands and Fortune 500 companies turn data into intelligence and actionable insights they can use.
We offer actionable and measurable data analytics strategies that will help deliver the digital transformation your business needs to outperform the competition.
In the digital economy, business decisions should be supported by the evidence-based insights that only data can provide. Principle provides top-tier visualizations, applications, and technological infrastructure to improve your company’s decision-making process and operational efficiency.


Principle Values

Underpinning Principle’s success is a core set of values that has enabled us to deliver exceptional results to companies as diverse as international conglomerates, boutique shops and everything in between.

  • Collaboration: Principle believes that every organization has a unique story. We foster true partnerships with our clients and attend to their needs on an individual basis.
  • Industry Expertise: Principle brings deep industry insights and decades of combined experience to help you achieve your business goals. Regardless of your challenge, we have solutions that will guide you to a successful outcome.
  • Client Dedication: Principle is ready to embrace whatever challenges your company faces in becoming more data-focused. From strategy to execution, our team is always responsive to your needs.
  • Results: Principle believes that our work isn’t complete until your organization has achieved its desired results. Our products and services are always delivered from your perspective.

Principle Services

What to expect from us

  • Collaborate and build relationships to earn the trust

  • Honest delivery of data and reporting

  • Specialized global experts catered to specific needs to solve problems

  • We practice taking action by putting ideas into practice

  • We are data driven and performance oriented

Our certifications in various BI, analytics and marketing platforms enable real business impacts and deeper insights into marketing effectiveness.

Principle Certifications

Principle combines strategy and technology to help you drive digital ROI and acquisition

Principle Strategic Approach

We have experience working with global brands & agencies

Principle Clients

Our Team

Ken Kusuyama
Founder, CEO

Kazuhiro Kida
Co-Founder / Analytics Evangelist

Max Thomas

Max Thomas

Kris Irizawa
Director, Analytics

Ryota Yamada
Director, Engineering

Ramsey Elhadary
PPC Consultant

Eris Xu
DX Manager

Ryosuke Nitagai (Guy)

Ryosuke Nitagai (Guy)
Sr Data Engineer

Masaki Ikeda

Mu Pojthanamas
BI Consultant

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