We enable, integrate, and manage your marketing data
We enable, integrate, and manage your BIG marketing data
Marketing data comes in all shapes and sizes, and your company may not have the resources, infrastructure, or expertise to support the latest digital marketing capabilities. We do the hard work for you.
We work with various databases, including Google BigQuery, to manage extensive datasets. We are experts in tag management and have helped many clients track the right data from their websites and mobile apps. By leveraging tag management solutions like Google Tag Manager, we help you track and collect the customer data you need to inform your marketing and growth strategies.
As a Heap solution partner, we know how to enable industry-leading product analytics tools. We can integrate customer behavior data with your data warehouse for advanced analytics that optimize your customer and product experience.
We believe proper data integration and management lead to excellent digital marketing execution.
Strategy without action is useless, and action without strategy is a recipe for failure. We make sure the solutions in your marketing technology stack, like Google Analytics, are integrated with your AdTech tools, like Google Ads, so marketers can confidently run ad campaigns with high ROIs.
If your company is like most, you work with many data sources. Making sense of it all is easier said than done. We help you organize and unify the right data to draw out real, growth-driving insights.
On average, marketers use more than 12 different tools, with some using over 31 to manage campaigns and related data*. This is a dizzying number to learn and manage daily. That’s why our clients come to us for help managing their marketing data to improve their performance and deliver genuine results.
Business Intelligence (BI) project for building an ETL and data warehouse for multiple marketing data sources takes about two to three months. Depending on the number of sources, we can deliver a complete solution as quickly as one month.
We work with the following common marketing technology platforms:
We are tool-agnostic. Modern marketing technology tools are well-documented and aren’t closed systems. Please contact us so that we can learn more about your data needs.
Founded in 2011, Principle’s main office is in Tokyo, Japan. Our mission, “To connect data with actions for realizing a better tomorrow,” defines everything we do for our clients.
Through the power of data, we help businesses of all sizes make better decisions. For the better part of a decade, we have helped global brands and Fortune 500 companies turn data into business intelligence and actionable insights they can use.
We offer actionable and measurable data analytics to support each client’s marketing strategies to help deliver everything that their business needs to outperform the competition.
We recruit independent professionals who have distinctive personalities, an established way of life, a unique skill set, and share our philosophy. With such colleagues, we believe that individuals and companies will grow together and achieve great quality and result in an unseen business world.