Our Culture

Who We Work With is as important as What We Do

In recent years, as the business model has been losing its dominance, we believe that “people” and “organizations” can be differentiated.
We recruit independent professionals who have own personality, an established way of life, a unique skill, and can share our philosophy. With such colleagues, we believe that individuals and companies will grow together and achieve great quality and result in an unseen business world.

 

CultureSystemOffice
Morning session & 360° camera

Morning session & 360° camera

Hasn’t changed since the establishing, the morning session starts with saying the credo out loud and share a one-minute-speech per person linked with the topic of the code of conduct. It will be in English one week followed by Japanese in the week after. If there are colleagues working remotely, the 360 degree camera will help remote workers see who is currently talking as the lense automatically shifts to the speaker.

Principle Way

Principle Way

Principle Way” explicitly states the mission, vision, value (code of conduct), and goal is always carried around by employees.

プリンシプル大学

Principle University

It is an online university where one can learn about GA or Tableau that directly relates to work. You can learn for free the lessons by industry’s top level VP Kida and other specialists.

Lunch & Learn

Lunch & Learn

We have a regular session by Director of Analytics of Principle America, Kris Irizawa, live from the US. It is a studying lunch session covering Silicon Valley’s recent marketing trend and news.

R8 Academy

R8 Academy

It is a weekly studying group by specialist from the company and instructors from outside the company. “R8” comes from “Room 8”, the name of the share office’s room where a study group started at the time of the establishing.

Thank U & Good Job

Thank U & Good Job

We have the culture to express and share to all one’s gratitude through Slack channel. One’s accomplishment is rewarded by compliments and bonus.

1on1

1on1

It is regularly hosted to talk about the work, dream and goal to your CEO and/or team. It plays an important role as it is associated with performance evaluation.

Weekly & Monthly Meeting

Weekly & Monthly Meeting

It is a regular company announcement to present the performance and management policy. Streaming video service is also available.

English class, Chinese class, Tableau class

English class, Chinese class, Tableau class

English class lesson is available before “asakai (morning session)”. Chinese lesson as well as Tableau class are also available, and this is because we have a culture where colleagues become teachers to teach each other.

Family Day

Family Day

We host twice a year (one in summer, the other in winter) to invite children and families to the office to host the events.

Birthday celebration

Birthday celebration

We celebrate colleague’s birthdays by congratulating through Slack’s “birthday” channel.

Club activity

Club activity

Company recompenses activity fee such as eSports, b-monster, marathon, music, ping-pong, futsal, healthy food club, etc, to enhance communication among colleagues.

Principler to Principler

Principler to Principler

It is hosted to teach each other one’s habit and special skills to increase individual’s awareness. It is a popular event as there are many people who master the work as well as habits.

Reading Workshop

Reading Workshop

It is a regular study group where Ken Kusuyama, CEO, and Hiroshi Tsuchiya, adviser and best selling writer, gather together with entrepreneur-minded colleagues.

Retreat

Retreat

It is a regular event where the whole company go on a trip to get refreshed in nature and host workshops to innovate ideas.

Referral Recruiting

Referral Recruiting

There are many cases, and we are proud to say that it is one of our aspects, where employees introduce their friends/ex-colleagues to join our company.

Remote Work

Remote Work

There are many ways to encourage way of working, and one of it is once-a-week of remote system. Online tool enables one to attend Asakai and meetings, and this system allows to meet the needs of various family and personal condition. If there are appropriate reasons, it is possible to have the remote work system more than twice a week.

Silicon Valley / Japan Training

Silicon Valley / Japan Training

It is the training system that takes place at the Silicon Valley or LA office in the US branch offices. Everyone is given with an opportunity to go regardless of the amount of years you’ve been working for Principle. For US branch employees, there is “Japan training trip” once a year.

Monthly MVP & Credo Award

Monthly MVP & Credo Award

Person who has not only achieved in numerical goals of the company, but also who has been active in cultural and organizational growth will be nominated and given with an award.

Flexible Exmployee

Flexible Exmployee

As we have various ways of lifestyle, there should also be various employment pattern to match the lifestyle. And Principle offers various patterns as full-time employee like the number of working hours and number of work days. Full-time employee can work three times a week as well.

Lunch-out together

Lunch-out together

There is a monthly lunch time recompensed by the company to enhance communication from different divisions and occupation.

Off Site

Off Site

To enhance internal communication, a group of employees can go to a place they want to go during the working hours in the weekdays. Furthermore, it will be considered as work and will also be able get the allowance. This is a great way to trigger for innovative idea.

Day Time Social Gathering

Day Time Social Gathering

It is a day-time social gathering to allow working parents and people raising children or in care for the elderly to be able to participate.

Early Bird

Early Bird

The early bird catches the worm”, if you start working early, you finish work early. This is a system to match your lifestyle just like the remote work system.

Super Remote

Super Remote

Take 5 consecutive paid vacations, and you will be able to get maximum 5 days of remote work before or after the paid vacations. For example, take 5 days of vacation and you can stay at the vacation place for another maximum 5 days working remotely.

Influenza Vaccination Subsidy

Influenza Vaccination Subsidy

Company subsidizes certain amount of fee for the influenza vaccination. We have the antiseptic mouthwash to gargle, hand sanitizer, and masks to prevent infection disease as well.

Meeting Room “Chi”, “Gi”, “Shin”, “Dan”

Meeting Room “Chi”, “Gi”, “Shin”, “Dan”

Meeting room with wall filled with full of books, signifying a room gathered with knowledge or another word, “chi”, and meeting room with tatami. There are also room with pentagon table with our logo signifying the company philosophy (credo), and a room only for 1on1 meeting.

Aroma & Plant & Music

Aroma & Plant & Music

The aroma from the diffuser and house plants will ease your fatigue, and the music will maximize your performance as studied by Silicon Valley’s brain science group.

Balance ball, lift type desk

Balance ball, lift type desk

Sitting on balance balls will refresh and train your body core for backache-less body. Lift-type desk can be used as non-territorial address and freely.

Principle Cafe

Principle Cafe

It is a stylish cafe area with the concept of Silicon Valley. This cafe is freely used for seminar, study group, meeting, and cafe work. Digital Marketers Meetup and “Iron Viz” are also hosted in this cafe.

Principle Library

Principle Library

Books written by VP Kida and books related to work are free to read and borrow.

Freshly Ground Coffee

Freshly Ground Coffee

Free to drink coffee freshly ground by DeLonghi coffee machine. You can drink real cappuccino or cafe latte from fresh weekly-delivered milk.

Principle Bento

Principle Bento

We offer free bento for the study group, and this healthy bento is thought together with a well-known bento place.

Google Home

Google Home

We have implemented this new AI tool from Silicon Valley way before it was introduced in Japan!

Amazon Alexa

Amazon Alexa

BGM at the cafe by Alexa provides selection of music that enhances productivity in the morning, lunch and evening.

Robot

Robot

To bridge the solitude of remote work and office work, robots maneuvered by CEO or employees will walk around the office.

 

Interviews

Ken Kusuyama
Founder, CEO

 

Max Thomas
President

Kris Irizawa
Director, Analytics

Gio Avila
Director, Business Dev

Eris Xu
Data Engineering

Ray Randall
Sr. Data Consultant

Ramsey Elhadary
PPC Consultant