Our global brand clients evaluate not only online marketing, but they also recognize the need for omnichannel data-driven marketing, which includes offline purchasing behavior and CRM data.
We do have a data-driven marketing team to fit our clients’ needs. However, we thought we would be able to provide a true omnichannel data-driven marketing solution by combining our teams’ communication planning expertise with a partner with deep marketing technology, and data science experience. The partner that met our criteria was Principle.
Principle has some of the best-known analysts in the data analytics industry. Besides possessing the expertise, we are looking for […] such as being an accredited Google Partner […] Principle was selected because it has a good track record of working with large organizations.
With Principle, we can propose and implement data-driven marketing strategies with more in-depth expertise. Likewise, with Principle’s data platforms, dashboards, and PDCA process, we’re able to improve customer performance and strengthen relationships with our customers.