Facebook Ads Management Services

Principle’s paid social advertising service provides a data-driven approach that will help your business grow.

Principle’s Data-Driven Approach to Facebook Advertising

Marketers have been using Facebook Ads for years to engage customers. The problem is, few have mastered the platform. In fact, many struggles to scale their digital advertising campaign performance on Facebook, as well as other social media platforms, including LinkedIn, Twitter, and Instagram.

Common challenges to creating successful marketing campaigns:

  • The data is scattered across different media, and it is difficult to grasp the overall overview. 
  • The reports are just “facts” and no actionable knowledge is gained from the reports. 
  • The company’s customer information and CRM data are not being utilized in ad campaigns.

Common issues that are stopping marketers from leveraging the true potential of online advertising:

  • Taking a siloed approach and only partially optimizing ad platforms (e.g., Google). 
  • Checking CPC and CPA data but failing to visualize the overall user journey and integrate it into ad management. 
  • New or existing customers, LTV, and other segments are not being analyzed separately.

At Principle, we solve these problems by executing a proven data-driven advertising approach that integrates with your marketing technology stack. With a foundation of good data hygiene, you’ll be able to make smarter marketing decisions. We’ll make sure you’re only inputting good data into ad platforms like Facebook. This allows ad platforms to use machine learning to optimize ad performance.

Principle’s data-driven marketing approach entails:

Data enablement: Principle will support and enable marketing analytics so that only accurate data will be reported for analysis. 

Analysis: With experience in marketing analytics, data visualization, data management, and data engineering resources, you can count on clean data to inform strategic decisions. 

Planning: We understand that execution without effective strategy and planning will lead to poor results. We use data and insights to help design and plan marketing campaigns. 

Execution: We are a Google Ads Premier Partner and certified to work with various AdTech solutions. Our credentials with AdTech solutions and track record working with global brands differentiate us from other agencies. 

Optimize: Using data to assess and optimize marketing campaigns is an important part of our campaign management process. We believe strategy without operational experience leads to poor execution.

Principle's Data Driven Marketing Approach

What makes Principle different from other agencies?

  • Analytics, Data Engineering, Data Management, and Business Intelligence Expertise 

  • We create a 360-degree view by integrating online and offline data.

  • Our user-friendly dashboard ensures total transparency and enables alignment across teams. 

  • We properly unify data across all relevant channels to build an effective omnichannel strategy and uncover actional insights. 

  • We’re a team of technical marketers with an entrepreneurial spirit who are committed to creating tangible benefits. 

  • We deliver on business results, not just marketing metrics. 

The global brands we’ve worked with

Why choose Principle?

Dedicated Resources

Actionable Insights

Improved Customer KPI

Increased ROI

How long will it take to get results?

With most paid acquisition campaigns, you can expect to see results in the first three months.

What does the process look like? 

To get your marketing campaign up and running, we’ll start with a kick-off and deep-dive analysis of your existing data to understand your business landscape. Once we get the right data and a comprehensive understanding of your business, we’ll start the planning and prep work for enabling the campaign. This usually takes from one to three months, depending on the complexity of your business.

About Principle

Founded in 2011, Principle’s main office is in Tokyo, Japan. Our mission, “To connect data with actions for realizing a better tomorrow,” defines everything we do for our clients. 

Through the power of data, we help businesses of all sizes make better decisions. For the better part of a decade, we have helped global brands and Fortune 500 companies turn data into business intelligence and actionable insights they can use. 

We offer actionable and measurable data analytics to support each client’s marketing strategies to help deliver everything that their business needs to outperform the competition. 

We recruit independent professionals who have distinctive personalities, an established way of life, a unique skill set, and share our philosophy. With such colleagues, we believe that individuals and companies will grow together and achieve great quality and result in an unseen business world.

Ready to improve your Facebook Ads ROI?

Get in touch with us today!

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