Case Studies

Client Challenge:
Finding ways to help consumers understand the product’s value on the e-commerce site while helping the consumer find the product with ease.  Needs to build consumer’s purchase intent online while making sure the effort leads to a sales transaction.

Our Approach:
Performed SEO audit and identified areas to optimize the ecommerce site to be Search Engine friendly and found by their customers. Using data, we optimized the website after identifiing missded opportunities in keywords and website usability challenges.


  • Conversion rate increased by 71%.
  • Increase in customers with higher average order size.
  • Improved operational efficiency between analytics and web engineers.
  • Increased visibility via analytics that leads to building effective strategies.

Client Challenge:
Rich offline retail and online e-commerce data exists and Descente wants to explore ways to:

  • Identify new marketing tactics by leveraging these rich data sets
  • Optimize existing digital advertising campaign by integrating offline and online data
  • Build a data foundation that leads to optimized digital campaign with proven lift in sales

Our Approach:

  • Integrated offline retail’s customer profile with online data by stitching user clicks/touchpoints data to a user id.  Proposed and helped execute website enhancements to track and enable integrations
  • Principle built a data warehouse that stores the data in one place using Treasure Data
  • Used Tableau to identify customer segment and extracted data to further enhance targeting in Google Ads


  • 9x lift in conversion after optimizing the digital campaign ads targeting
  • Client gained experience and future plan on using integrated offline and online with the new data foundation

Client Challenge:
The top priority for the online service that provides price comparison for both buyer and seller were looking for ways to increase repeat customers. Longtime users experience changing website experience that is far of different from the original service they started with.

Business is growing and needed digital marketing learnings and experience to scale across other group companies.

Our Approach:
Company-wide training performed by Principle, focused to address two objectives:

  1. To increase the conversion rate for membership signups,
  2. Improve optimization process to support business surpass existing KPI targets in the shortest time.

Built and help Aucfan adopt a playbook where new hires and existing marketers can make strategic business decisions using data and analytics.

Member signups grew by 1.5x.  Helped adopt new approach in using analytics and ptimization process to improve business performance.

Client Challenge:
Their website was performing and exceeded expectation. The growth was too good to be true, and they felt they could be missing the true potential of the business.

Our Approach:
Principle performed an audit by evaluating both quantitative and qualitative data. The audit resulted in a 90 page worth of detailed analysis and recommendations.

Analyzing the web analytics and qualitative data, recommendations included (not limited to) optimize pricing page to be more digestible, change the steps within the cart, reduce number of survey feedback, etc.

To effectively attract customers and improve marketing ROI, client invested in Paddle SEO. Through Paddle SEO, Principle identified the bottle necks within SEO, content, etc.

After three months of deploying Principle’s recommendations based on analytics, conversion rate increased by 10%.

Through Paddle SEO, CTR almost doubled from Organic Search. Overall Cost per Click on paid advertising also improved as overall cost performance was optimized.

Client Challenge:
NaviPlus provides digital marketing solutions to online store owners including user views, onsite search, payment processing, etc. They realize there is a lost opportunity for the business owners by not leveraging data as they onboard new tools.

Our Approach:
Provided site wide audit for NaviPlus’s clients, and provided actionable insights in a very digestable way. Not only, analysis and reports were provided, actionable recommendation was provided that leads to revenue growth.

Increased business opportunities for both on the client and their customers.

Built an operation that is data driven and that leads to higher sales performance.

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