Paid Search Ads Management Services

Principle’s paid search advertising service provides a data-driven approach that helps our clients’ businesses grow.

Common challenges with Paid Search

  • Many marketers are struggling to scale their paid search ad campaign performance.
  • The data is scattered across different media, and it is difficult to grasp an overall view. 
  • The reports are just “facts,” and they gain no knowledge from the reports. 
  • They are not utilizing the company’s customer information and CRM data.

Common issues

  • Many marketers use a siloed approach and only partially optimize their ad platform (e.g., Google). 
  • Marketers check their CPC and CPA data but do not visualize the overall user journey or take it into account for ad management. 
  • Some do not analyze new customers, existing customers, LTV, and other segments separately.

At Principle, we solve these problems by executing a true data-driven advertising approach with each client’s marketing technology stack.

Principle’s Data-Driven Approach to Paid Search Advertising

Data enablement: Principle will support and enable marketing analytics so that accurate data will be reported for analysis. 

Analysis: Strengths that differentiate Principle from other paid search ad management companies are our marketing analytics experience, data visualization, data management, and data engineering resources. 

Planning: We understand that execution without effective strategy and planning will lead to poor results. We use data and insights to help design and plan marketing campaigns. 

Execution: We are a Google Ads Premier Partner and certified to work with various AdTech solutions. Our credentials with AdTech solutions and our track record working with global brands, meeting all their goals and expectations, set Principle apart from other agencies. 

Optimize: Using data to assess and optimize marketing campaigns is an important part of our campaign management process. We believe strategy without operational experience leads to poor execution.

Principle's Data Driven Marketing Approach

What makes Principle different from other agencies?

  • Analytics, Data Engineering, Data Management, and Business Intelligence Expertise
  • We leverage the full potential of the digital marketing space by integrating online and offline data in effective paid search campaigns. 
  • We improve transparency and alignment across teams with a dashboard containing all relevant ad campaign information in one place. 
  • Our team unifies data across all channels to build an omnichannel advertising strategy and uncover actionable insights. 
  • We are a team of technical marketers with an entrepreneurial spirit. 
  • We deliver on business results, not just marketing metrics.

We have experience working with global brands

Reasons why businesses choose Principle

Dedicated Resources

Actionable Insights

Improved Customer KPI

Increased ROI

How long will it take to get results?

With typical paid acquisition campaigns, you can expect to see results in the first three months.

What does the process look like to get marketing campaigns up and running?

All of our projects start with a kick-off and deep-dive analysis of your existing data to understand your business landscape. Once we get the right data and a good understanding of your business, we’ll start the planning and prep work to enable the campaign. Usually, that could be from one to three months, depending on the complexity of your business.

Success Story: How Principle increased Client’s ROAS by 4x


  • ROAS improved from 111% to 418% over an eight-month period.
  • Increased sales 4x from their Google Smart Shopping campaign over an eight-month period.

Customer Challenges

  • There was a lack of digital marketing resources and no plan to improve ROAS 
  • Their dynamic remarketing ads were not working well because: 
    • The UX/UI of the landing pages was suboptimal and required too many touches before users convert 
    • The product title lacked keywords related to queries that would have made the ads more effective

Principle’s Approach

    • Stopped Google Shopping Ads (PLA), dynamic remarketing ads (GDR), and the display network (GDN) 
    • Maximized available data and optimized the product feed information, especially around the product title 
    • Recommended and enhanced the website’s UX/UI to minimize the number of touchpoints shoppers must make to complete a purchase 
    • Shifted execution to a Google Smart Shopping campaign that takes advantage of machine learning 
    • Used AI under Google to learn each user’s segment, action, interest, location, and tons of other information relating to the user’s demand and pricing according to the season 
    • Improved the following areas of the campaign: 
      • Raised the accuracy of machine learning from low to high
      • Increased the medium of the ad served from few to many

About Principle

Founded in 2011, Principle’s main office is in Tokyo, Japan. Our mission, “To connect data with actions for realizing a better tomorrow,” defines everything we do for our clients. 

Through the power of data, we help businesses of all sizes make better decisions. For the better part of a decade, we have helped global brands and Fortune 500 companies turn data into business intelligence and actionable insights they can use. 

We offer actionable and measurable data analytics to support each client’s marketing strategies to help deliver everything that their business needs to outperform the competition. 

We recruit independent professionals who have distinctive personalities, an established way of life, a unique skill set, and share our philosophy. With such colleagues, we believe that individuals and companies will grow together and achieve great quality and result in an unseen business world.

Ready to improve your Paid Search’s campaign ROI?

Get in touch with us today!

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