What we learned from auditing over 100 websites with Google Analytics
As a Google Marketing Platform Certified Partner, we have audited over 100 websites with Google Analytics installed. We come across some serious issues around the Google Analytics setup and we’d like to share some of those key insights.
Majority of marketers are aware of Google Analytics, but some of the stats we come across Google Analytics include:
- 80% of marketers are using Google Analytics incorrectly. That means odds are, you are one of them.
- Only 50% of eCommerce businesses are tracking the right conversions on their website.
- 73% of businesses are inflating traffic in their analytics reports.
Based on our findings through auditing hundreds of websites, we would like to share our findings including these 3 key insights.
The E-Book has 28 pages of content with over 4,000 words, with valuable insights.
WHAT YOU’LL TAKE AWAY
Most important data and settings are always incorrect.
Marketers already have valuable data, but not using it.
E-Commerce websites are making critical mistakes with data enablement.