Data driven approach to optimize marketing performance

Principle uses both quantitative and qualitative data to gain insights and build hypothesis to improve marketing performance.

Generate a hypothesis, test, and learn

Working together with global brands, we’ve performed many tests that lead to improved business performance. The process of helping brands to perform starts with good data and coming up with a good hypothesis to test that solves client’s customer problems.

Quantitative Data

We’ll work with your data providers including web analytics, CRM, product, POS data, Google Analytics, SalesForce, Relational databases or flat files Ad data

Qualitative data

We have experience using tools like heatmap and surveys to gain qualitative insights. Voice of the customer is a valuable data point for us in working with clients build a data-driven approach and process to optimize marketing performance.